Privacy Policy (PrimeWalker.co.uk)
Last updated: 12 February 2026

Prime Walker (“we/us”) collects and uses your personal data to process orders, provide customer support, improve our website, prevent fraud, and meet legal/accounting obligations.

What we collect: name, address, email, phone, order details, payment status (card details are processed by payment providers), messages you send us, and website usage/cookie data (IP, device, browser, pages visited).

How we use it: fulfil orders and deliveries, manage accounts, send order/service updates, handle returns/queries, and improve site performance. Marketing emails are sent only if you opt in (you can unsubscribe anytime).

Sharing: we may share data with payment providers, delivery partners, website/hosting providers, analytics tools, and professional advisers, only as needed. We do not sell your data.

Legal basis: contract (to fulfil your order), legal obligations (tax/accounting), legitimate interests (security, fraud prevention, service improvement), and consent (marketing/cookies where required).

Retention: order records are typically kept up to 6 years for UK tax/accounting (or longer if required).

Your rights: you can request access, correction, deletion (where applicable), objection/restriction, and withdraw consent. You may complain to the UK ICO.